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U.S. Patented · Super Bowl validated · Fortune 500

The Credit Score for Ads™

Spot CAC killers in 20 seconds, before spend.

Free proof of concept

Validate CAC or brand impact on your data

~1 hour · no commitment · your data

  • 18T+ real-world experiments (U.S. Patented)
  • Proprietary data spanning 200M+ adults
  • No integration required for PoC

70% lower CAC in $12B control study (p < 0.05)

Validated on

Direct MailTV / CTVMeta

See validated case studies

Teams we've worked with

All Response MediaDraftKingsPeerspaceUberErie HomeTinuitiMeasured.comOllie Pet FoodCaribouLennarOnCourseGoingAll Response MediaDraftKingsPeerspaceUberErie HomeTinuitiMeasured.comOllie Pet FoodCaribouLennarOnCourseGoing

Protected by U.S. Patent No. 12,020,279 and patents pending

The Problem
Most ad spend is wasted. On weak creative.

Media is the jockey, creative the horse. No jockey wins on a three-legged horse. Google Research attributes 70% of ad outcomes to creative, yet most brands keep racing broken creative and blaming the media. DraftKings, Uber, and other Super Bowl advertisers have put AdSeer's engine to the test. Read the case studies.

How brands stake media budgets on creative today
Guess & Learn
Too Slow, Too Costly, Too Little
Gut Instinct
Subjective
Opinions & HiPPOs
Biased

Marketers estimate creative drives 20% of sales. Google Research measures 70%. That perception gap is where enterprise media budgets leak.

The AdSeer Fix
Credit score for ads, before you spend

Our AI analyzes behavioral data from 200M+ adults to predict media results on ad creatives in seconds, not weeks.

💵
Revenue
Sales lift
👤
Acquisitions
New customers
📱
App Downloads
Install rate
📈
Brand Lift
Awareness
Engagement
Interaction rate
🎯
Your KPI
Custom metrics
The ROI Mechanism
Simple capital allocation for creative.

Score your creative before you spend. Put more money behind high scores, less behind low ones. It's that simple. See how it shows up in client results.

Allocate up on winners
Shift media weight toward high-scoring creative before flight.
Cut losers pre-spend
Pull budget from low scores before they hit the P&L.
How It Works

The Inverted A/B Test

Think of AdSeer as flipping the traditional test. Instead of buying eyeballs and waiting weeks for an answer, our patented methodology compares your ad to our data from millions of experiments already run and paid for by others on those same eyeballs.

The secret sauce

Exclusive U.S. patent to read A/B outcomes others already ran, on your audience

We own the exclusive granted U.S. patent for a method that can extract the results of A/B tests run by others on your audience, then apply those learnings to score your creative. U.S. Patent No. 12,020,279

Legacy researchSpeculation

Surveys and market research

Weeks, opinions, stated preference

  1. Design surveys, focus groups, or brand trackers
  2. Recruit panels and wait weeks (often $20K+ per wave)
  3. Act on what people say, not revealed in-market behavior
TraditionalSlow & Costly

Standard A/B test

Weeks of media spend before you know

  1. Build the asset
  2. Spend media dollars to buy impressions over weeks
  3. Measure which variant wins in market
AdSeerBest

Inverted A/B test

Seconds, before spend

  1. Submit your creative (brief, cut, or finished ad)
  2. Match to historical experiments on your target audience
  3. Estimate likely results with accuracy second only to an 8-week in-market A/B test

What happens under the hood

  • MatchFind prior tests on audiences like yours
  • Read outcomes18T+ experiments, 200M+ adults
  • ScorePredicted lift + scene diagnostics
  • AllocateShift spend before flight

We map hooks, offers, scenes, and CTAs in your creative to components that already competed for your audience, then combine those outcomes with computer-vision and behavioral modeling. You get a score in seconds, with accuracy second only to an 8-week in-market A/B test, without burning media to relearn what the market already showed.

Your workflow

1

Input creative

Ideas, briefs, CTAs, visuals, or complete ads.

2

Select audience

Choose the audience you want to score against.

3

Score + diagnostics

Scene, utterance, and copy-level predicted performance.

4

Allocate spend

Put more behind high scores, less behind low scores.

Teams run this workflow across direct mail, TV, CTV & Meta, and beyond, from app screenshots to offer testing and creative briefs.

Validated proof
How Super bowl brands put AdSeer to the test

Full write-ups: case studies (Fortune 500 CTV, Super Bowl TV, and more).

  • Blind study done by a $60B brand spending $2B/yr on marketing.
  • VQ predictions gave 4.4x higher brand lift & ROI (p-val 0.03).
  • $240K savings per $1M spent on TV.
  • In a two-year enterprise engagement, one client saw an estimated $20M+ in incremental value on a $330K annual investment. Discounting that estimate by 95% still yields a 3x return.
Fortune 500 Test Results
Who It's For
Every media dollar pays the Creative Gamble Tax

Four teams get impacted by one blind spot.

Select a role
Your CAC problem is creative. You just can't prove it yet.
A/B tests take weeks. Focus groups take months. And both require you to guess what's even worth testing. AdSeer tells you which creative wins, in 20 seconds, using outcomes data, not opinions.
The Pain
  • Traditional creative pre-testing: 4–8 weeks, $20K+, and you still have to guess what to put in them
  • Focus groups: 6–8 weeks, $30K+, based on what people say, not what they do
  • Post-launch data: by the time you have signal, the budget is already burned, and the creative has fatigued
The Relief
  • Score any creative, briefs, concepts, raw cuts, finished ads, in 20 seconds
  • Outcomes data from 200M+ adults and 18 trillion real interactions, not surveys
  • Enter every A/B test already knowing what wins, cut losers before they cost you
81% lower acquisition cost from creative reallocation (publicly traded Super Bowl advertiser)
p < 0.001
What leaders say
Trusted by performance and brand executives
Michael Strickman testimonial
"Managing billion-dollar marketing budgets requires rigorous testing. Our tests confirmed AdSeer's predictions significantly correlated with crucial downstream metrics. AdSeer's innovative approach leverages others' marketing investments to measure what works in the market before we spend."
Michael Strickman, ex-Uber VP Performance Marketing and Growth
Steve Kaufer testimonial
"Tim led Tripadvisor's TV advertising data science, optimizing $100M+/year in TV across 10 countries. With AdSeer, he developed a breakthrough approach and technology I wish we had back then, removing guesswork from advertising."
Steve Kaufer, Tripadvisor Co-founder & ex-CEO of 22 years, CEO of GiveFreely
Luke Tarbi testimonial
"Within 24 hours, AdSeer delivered us the equivalent of six months of focus groups and surveys, and it was based on real-world behavior rather than opinions. It analyzed everything from our high-level strategy to granular tactics for our ads. I was amazed by the speed of insights and actionability of results."
Luke Tarbi, CMO of Peerspace
Cross-channel validation
Proven across channels

Details and methodology: cross-channel case studies.

In controlled experiments across channels, AdSeer predictions held up against real-world outcomes.

  • Correctly predicted the winning creative in 3 out of 3 app store tests.
  • On offer testing, predicted winner drove 4.1x more acquisitions at 81% lower cost (p < 0.001).
  • Called 7 out of 10 paid social head-to-heads correctly.
  • VQ high predictions had higher downstream actuals on TV.
  • YouTube: a AdSeer concept became the #1 most-viewed video for over a year on a 1.4M-subscriber channel (360-video library). See case studies.
Big TV Win - VQ Predictions vs Actual
Practice areas
We focus on three channels

Direct mail, TV, CTV & Meta, same prediction engine, tuned for how each medium actually performs.

Direct Mail

  • Mailers and postcards, Score creative, offers, and formats before print and postage.
  • Inserts & catalogs, See predicted lift on appeals, layouts, and CTAs.
  • Lift vs. cost, Know which variants deserve house file or prospecting volume.

TV

  • Linear & CTV, Proven in large controlled tests; trusted in major TV campaigns.
  • Scene-level diagnostics, Pinpoint what helps or hurts performance.
  • Capital allocation, Put serious dollars only behind creative the model already likes.

Meta

  • Hooks & messaging, Score ads and angles before campaigns launch or learning spend kicks in.
  • Pre-flight ranking, Know which creative wins without weeks of in-platform test setup.
  • Capital allocation, Put budget on high-scoring assets before Meta backs the wrong variant.

Same question everywhere: will this creative earn? Know before you spend. Case studies by channel.

Enterprise validation

Four separate teams at a publicly traded Super Bowl advertiser independently validated AdSeer predictions across TV, paid social, app store, and offer testing, without coordinating. Every test showed statistically significant results. Read the case studies.

Founder
Built by someone who lived the waste
Tim D'Auria, AdSeer founder
"I wasted $100M+ on ads, paying 2× a competitor's CAC on identical media, all because of creative. That's why I built AdSeer."

Tim D'Auria · ex-Bloomberg quant · ex-Tripadvisor Head of TV ($100M+/yr)

I paid 2× the CAC as my competitor…

on the same media!

When I led TV at Tripadvisor, we could run the exact same media plan as a rival. Yet they'd get roughly 2× the lift per media dollar. Root cause: creative.

My vs. Competitor TV Lift (on Identical Media Plan)

My vs. Competitor TV LiftBoth lines stay near baseline until a few seconds after the TV spot at time zero, then rise and decay. The competitor peak is higher, and the competitor line falls back toward baseline more gradually than my TV ads line.10008006004002000TV LiftCompetitor's TV adsMy TV adsSeconds elapsed from TV ad start

Illustrative TV-caused lift vs. seconds from spot start (0 = airtime; response onset ~5 s with exponential decay tail). Competitor clears roughly 2× the peak lift I saw on identical media.

Put another way:creative cost $40M in media inefficiency.

This chart hangs on my wall as a reminder of why AdSeer exists.

Tim D'Auria, Founder of AdSeer

Computer vision, 18 trillion+ human-marketing impressions, and custom audiences, built to remove guesswork before spend.

Ex-Bloomberg quant, former Tripadvisor Head of TV Optimization. Featured with leaders from CBS, iSpot, and more.

Tim D'Auria discusses TV measurement with industry leaders
Trust & security
Patent-backed, transparent methodology

Protected by U.S. Patent No. 12,020,279 (valid through 2042). Super Bowl validated. We supply all behavioral data; we do not train on your proprietary assets.

Industry Recognition
Founder with Industry Leaders
Tim w/ CBS + Roku

Tim w/ CBS + Roku

Watch CBS CAO Radha Subramanyam, VQ Founder, and others discuss television attribution.

Tim w/ CEO iSpot

Tim w/ CEO iSpot

Watch iSpot CEO Sean Muller & VQ Founder discuss a new method for TV measurement.

Tripadvisor ex-CEO

Tripadvisor ex-CEO

Tripadvisor Co-Founder & ex-CEO Steve Kaufer Joins AdSeer Advisory Team

Common questions from buying committees

How is this different from surveys or brand trackers?

Surveys capture stated preference. AdSeer predicts outcomes from 18 trillion+ real-world experiments where content competed on audiences like yours.

Do you need our first-party data?

No integration is required for a proof of concept. We score creative you share against our outcomes panel. We do not train on your customer data.

How accurate are predictions vs. an in-market A/B test?

In blinded enterprise tests, predictions tracked outcomes with accuracy second only to multi-week in-market A/B tests, including a $60B brand study at p = 0.03.

What does a proof of concept include?

~1 hour, no commitment. Your team reviews scores and diagnostics on your ads. Work email only to start.

Which channels are supported?

Direct mail, TV, CTV & Meta, and more. Same prediction engine, tuned per medium.

Before media dollars are committed
Know what works before you spend

Seconds, not weeks. Data, not opinions.

~1 hour · no commitment · your data

Book a Free Proof of Concept

See validated case studies

Direct mail, TV, CTV & Meta, know what works before you spend
Book a Free Proof of Concept~1 hr · your data